Sunday, January 24, 2010

digging deeper into behavioral coding

I wanted to dig deeper into the behavioral codes. It was fairly easy to break the individual focus groups out of the "big transcript" of all of the focus groups and then do a code count . . . [while I think there is something to be learned from breaking each individual participant out of each focus group, that process will take more time . . . time is running :(]


the neat thing is that three of the focus groups showed almost identical patterns in this analysis. that is the relative frequency of the codes of each type was remarkably similar. Check it out.


the "freakazoid" group, and I say that in the nicest possible way, was the first western group--the green line. Funny thing is that at least one participant in that group said something to the effect of "I'm so perverse in how I look at people: I will probably wreck your study." lol :)

However, now that I look at it, the "freakazoid group" is not really that freaky . . . only a couple of data points are substantially different . . . I think I can argue that at least.

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