final codes

just want to list the final codes and give a brief summary of my thoughts on each.

ultimately, I have four different sets of codes.

one set is a “linguistic” coding (although more like counting) set. what words did the focus groups use in their discussions? does this linguistic data show that the different groups even though they were looking at identical clips discuss the same or different things? even if they did not use identical words were there synonyms being used in similar discussions? were there things that both Korean groups discussed that neither (or just one) western group did? and vice versa, were there notions that the westerners discussed that the koreans did not? were there things that only one group discussed?

another set is the “intensity” coding comparisons of the basic emotion list. I have yet to do this, but the sample size is small. actually, I think I should drop this, because it mixes the methods more than I would like. in the end, the comparison is going to be statistical and may prove very little. did the Korean groups’ intensity ratings differ significantly form the intensity ratings of the westerners? the standard deviation seem to be fairly broad, so I don't see much chance for statistical significance with a small sample like this one. in the future, this could be a fairly simple correlative study.

a third set of codes is the “channel” coding. what aspects of the communicative event did the westerners and koreans look at in determining what emotions were being expressed? are there differences between and amongst the different groups? there is an excel chart that summarizes these results on a previous post.

the final, hardest, and most important (I think) set is the “thematic” coding. that deserves a separate post.